
Chapter 8 - If you don't buy it from us... it's not our problem!
“If You Don’t Buy It from Us It’s Not Our Problem”, is an exhibition inspired by the bottomless hunger of the consumer machine. In his first solo exhibition at think.21, American artist
Michael Salter will take over the gallery space with an installation combining a large scale robot, a singing banana, and a 23 m. fluorescent yellow wall covered with poignant, absurd and baffling drawings.
Michael Salter considers himself an obsessive observer of contemporary visual culture, where graphics and corporate identities, signage and symbols are used to communicate the culture of commerce. These images wield tremendous power in the visual landscape we occupy. Salter is fascinated, disgusted and hypnotised by this influx of images. As media seeks to deliver its consumer message in an infinite number of exposure points, Salter questions this motivation and stands critical of a visual culture driven primarily by commerce.
Through observation, cataloguing, reinterpretation and re-contextualisation, Salter processes his response to the visual landscape of corporate branding, logos, and taglines. His work is realised in series of digitally drawn icons, slogans and 3 dimensional signage filled with illogic, cynicism, absurdity and humor. His icons capture the authoritative nature of visual branding and subvert its power. Far from being a simple parody, his work intends to incite investigation and nurture responses of new narratives.
Salter’s explores issues of consumerism in various ways. He creates robots of various shapes and sizes, called Styrobots, which are made of polystyrene packing pieces puzzled together. His Styrobots are informed by Minimalism, Sci-Fi, Duchamp, toys and character design. Salter uses the polystyrene found in computer, toys or electrical appliances boxes. The combination of the various pieces results in huge installations or miniature sculptures thus creating a playful and unsettling experience while commenting on waste, the re-use of discarded material, and our uneasy relationship technology. The object itself can appear intriguing and beautiful.
At first it appears to be a friendly machine, yet after close inspection it nevertheless reveals a much alarming reality. The polystyrene robot becomes a fearsome symbol of human consuming folly that is set to destroy mankind.
| Date : | 28 mai 2009 |
| Heure : | 18:00 - 21:00 |
| Lieu : | |
| Adresse : | 21 rue du Mail |
| Ville : | Brussels, Belgium |
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| Téléphone : | 025378103 |
| Courriel : | |
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